"Performalism: Form and Performance in Digital Architecture"- An innovative exhibition currently presented in the Helena Rubinstein Pavilion for Contemporary Art that deals in digital architecture and showcases built, virtual and interactive architectural projects bringing forward the unique characteristics of computer-based architecture.

Architects of the early twentieth century determined the architectural form as a derivation of the function it had to fulfill. In the wake of the digital revolution, the relation between form and function has been extended and defined as the outcome of performance. The concept performance generally defines the manner in which we use architectural form not only in relation to physical factors such as climate and construction, but also in relation to the perceptual and cognitive dimensions expressed, among other things, in understanding the sensations that a certain space can arouse.

The Performalism exhibition critically examines the meaning, implications, and influences of this architectural phenomenon.
The main argument of the exhibition is that digital architecture's formalism, realized through a multidimensional use of performance, offers a field of action by far wider than mere formalism, actually defining new needs and a new inessential concept of subjectivity.
Shown in the exhibition will be built, virtual and interactive architectural projects concerned with computer based architecture and which apply intricate forms that raise questions regarding the use of the new technology.

The participating architects include:
Preston Scott Cohen, USA; Foster+Partners, UK; RUR, USA; Kol/Mac LLC, USA; Karl Chu, USA; Gehry Partners, LLP / Gehry Technologies, USA; OCEAN, Europe, Australia and Israel; R&Sie (n), France; Franken Architekten, Germany; Open Source, USA, Europe and Israel; Eisenman Architects, USA; Archi-Tectonics, USA and Netherland; Contemporary Architecture Practice, USA; GLForm, USA; RUR, USA.

Curators: Arch. Yasha Grobman, Arch. Dr. Eran Neuman

• The Exhibition is open throughout June 27^th to September 13^th 2008

Visiting Hours
Sun. closed. , Mon. Wed. 10 a.m.-4 p.m.
Tues., Thurs. 10 a.m.-10 p.m.
Fri. 10 a.m.-2 p.m.
Sat. 10 a.m.-4 p.m.

Helena Rubinstein Pavilion for Contemporary Art
6 Tarsat Blvd., Tel Aviv

Free entrance!

"Proto Form 1" / Karl Cho
LA 2005, computer image


R&Sie / "He Shot me down" (detail), 2006 - 2007
Multi task house,Korea, copmuter image


Poster+Partners, Llibrary - FU Berlin, 1997 - 2005


RUR / O14, Office building, Dubai, 2006 - 2009, computer image


IAC / Inter Active Corporation / Gery technologies / Gery partners
Main office, NY, 2007 - 2008


The exhibition in the main gallery